

When opened it grows to about 145mm tall. This is a pretty small phone for the hand and pocket when closed measuring 88mm tall and 43mm wide.

Do the latter and the screen moves into wide format so that you can hold it like a miniature digital camera, with the control button on a long edge under your right forefinger. There are no front controls at all, so all you can do is fiddle with volume or start and use the camera taking advantage of a couple of side buttons. Given that you can’t use the handset much when it is closed that’s probably a relatively minor issue. Close the phone and the screen swivels so that the branding sits at its bottom end – and is upside down! When the phone is opened the ‘Nokia’ branding sits above the screen. It is the same system as used by Samsung’s SGH-X830 Do this and the screen rotates so that it is up the right way for viewing. There’s a hinge at one end around which you turn the top and bottom sections to reveal the number pad. The 7373 looks like a clamshell handset, but in fact it is a swiveller. Probably the most interesting thing about this phone is the way it opens. And when you open the phone up to get at its keyboard, the back of the screen section sports a bronze plate with creamy swirls (shades of toffee and yet more cream). Meanwhile the back has a pink faux leather effect to the battery cover and more cream (raspberries and, well, cream of course). The fascia, reliant on a pink background with darker pink swirls and cream edging reminds me of nothing more than raspberry ripple ice-cream. I’m sure Nokia doesn’t want anyone to equate this phone with sweet, sticky food, but I just can’t help it.

Nokia could have chosen to send either a pink or a black version of this handset and opted for the former. SIM free it’ll set you back £174 (inc VAT) from Nokia’s online store, but go with an operator and you can get it for free. Nokia’s L’Amour Collection of handsets had managed to evade my clutches, but that situation ended when I was sent a 7373.
